Blog Articles for November 2011

Creative Excellence Fridays - beverage spots from the UK

Like many, I have long admired the dry British humour. With a long weekend approaching the first commercial this week salutes a common past time, the consump... [read more]

Great commercial from Publicis Netherlands

Ad Critic shared this exceptional spot from Publicis this morning. It's out of the Netherlands and very well done. And a precursor to this Friday's C... [read more]

Monster, Workopolis and more - CEFridays

The job placement companies have been raising the bar more and more since the widespread use of viral video. This week on Creative Excellence Fridays, jobsit... [read more]

Best Brand Reputation announcement for 2012

Marketing Magazine and Leger Marketing do an annual Corporate Reputation Survey. Heinz leveraged it's 100 year old history along with some good solid con... [read more]

The Rona Doin' it wrong guy

Here's a teaser for the theme for this Friday's Creative Excellence Fridays. Home renovation commercials. From Syd Lee, The Rona "Doin' it w... [read more]

Digital boards in public places - very engaging

Reading Mashable this morning I noticed a unique use of video and creativity. At London's Euston Station, they have several video billboards all integrat... [read more]

Creative Excellence Fridays salutes the orient

This week on Creative Excellence Fridays, we look to the East for our commercial spotlight.
This first commercial is an old gag reworked nicely for t... [read more]

Jeep's new campaign - missed it by this much

Jeep has just released a print campaign that doesn't work, well for me at least.  Perhaps it's the execution.  The idea was to have animals... [read more]

Can-a-campaign-survive-with-online-media-only

I posed this question in one of the linked in groups I belong to, Social Media Today.  Can a campaign survive with online media only and avoid using con... [read more]

Creative Excellence Fridays - Mullen Advertising - Charlie Sheen on the beer wagon

Handheld device for shooting better mobile video

Even though we produce high quality video for social media, we realize the need and demand for do it yourself video.
I was encouraged to see a new produc... [read more]

Creative Excellence Fridays - Top Virals from Britain

I was searching for interesting creative to post for CEFridays and stumbled into some unique virals out of the UK.
Britain, the land of Monty Python ... [read more]

Social, Mobile Video Sharing App Klip uses visual effects

The world is looking more to handheld devices to keep them connected when they're away from home or office. And video is an important part of that. There... [read more]

Creative Excellence Fri - A salute to old blue eyes

I'm going to see Jerry Lewis at Casino Rama tonight. One might think Jerry's performing days are a decade or so behind him. Perhaps that's the ca... [read more]

Happy Easter Monday

Most are back today.  We plunge forward into another week of creating desire through great products and great ideas.  I see in the news today Micro... [read more]

Rockers roll for advertisers

Happy Easter weekend. On last week's MadMen, one of the story lines was the pursuit of the Rolling Stones to sing a jingle on behalf of Heinz Beans. &nbs... [read more]

Diligence pays off for entrepreneurs

I was recently elated to read that the company that founded the highly popular (and profitable) game "Angry Birds" did so after 57 previous attempt... [read more]

Tire commercials keep 'em rolling in the aisles CEFridays

Welcome back to our weekly salute to creative excellence in television, video and all things creative. This week, rolling with tire commercials. The tire cat... [read more]

Madmen melts into the sixties

After 17 months in hiatus due to contract disputes, Madmen had an uphill battle in reestablishing itself. The three time emmy award winner appears to be sett... [read more]

Marketing tech - Creative Excellence Fridays

Google has reinvented itself several times as market conditions and technology opportunities present themselves. Now, Google attempts to win some of the mark... [read more]

Techsavvy creative

The days of planning a tv campaign, some print, a home mailer, and some radio and calling yourself and agency are over. In the battlefield of client services... [read more]

Creative Excellence Fridays - Long take shots

Thanks to Hal Roback for this excellent tribute to our Scottish friends. Johnnie Walker has created a series of creative commercials over the years, and this... [read more]

Justin Anderson spotlight - Creative Excellence Fridays

The marketing of fashion took on a new look in 1980.  That was the year young model and Studio 54 ingenue Brooke Shields started it all with her controv... [read more]

A 70 dollar android smart phone? It's coming.

The trend towards mobile technology has been dramatic as people take their offices and their lives with them wherever they go. And with the Samsung phablet (... [read more]

Classic auto design is like a great ad CE Fridays

Ontrack Communications is  a broadcast and design house.  That means we have appreciation for all things design.  I was like every teenage boy... [read more]

Google+ isn't concerned if you never come back

The name of the game is data; data mining and data filtration.  Google+ would love to see your time based streams that you so willingly post on Facebook... [read more]

Movie inspired commercials - Creative Excellence Fridays

The 84th annual Oscars air this Sunday night, so this week... commercials influenced by movies. First, two directors who produced commercials to promote a pr... [read more]

YouTube launches 96 entertainment channels

Youtube is launching 96 new  entertainment channels this year. Specialized content ... [read more]

Cat videos - the future of advertising - very funny

This is one of the funniest things I've seen in a long time.  At first I thought "The Onion" produced it, it's that well done. &n... [read more]

Scary local commercials - real ads - real scary

There are a lot of people in the naked city, and even more out in the backwoods of the deep south.  This ad comes from Culman Liquidation.  They se... [read more]

Beauty and Brains - Creative Excellence Fridays

Welcome to Creative Excellence Fridays for Friday February 17, 2012.  Today's theme -- beauty and  brains. And that's more or less the &nbs... [read more]

Skype advertising is coming to Canada

You knew as soon as Microsoft bought Skype, they'd immediately put plans in motion to monetize it in a superior fashion. Well the rollout has begun and i... [read more]

Public Awareness ad - Elizabeth Banks

Elizabeth Banks is better known for her roles in movies like Zak and Miri make a Porno.  However she is also an advocate for women's health issues.&... [read more]

Casting Mature French Female Talent

Hello all.  We are shooting a French infomercial here in Toronto next month.  We're currently casting a mature French female host for 2 minute ... [read more]

Public awareness commercials - creative excellence

Welcome to Creative Excellence Fridays and blog 6, year 3. Public awareness campaigns are generally designed to make you do something, or give something or f... [read more]

Creative Excellence Fridays -Superbowl 2012

First of all, I'm more of a commercial fan than a fan of either the Giants or Patriots, but congratulations to Giants fans. I'm in it for the commerc... [read more]

Facebook and the graffiti artist

You have to love moments like these.  A few years back as Facebook was starting out, they hired graffiti artist David Choe to paint some of the Facebook... [read more]

I-books -educational text books - the next big thing?

Reading E-week this morning, they pointed out that the next big growth area could be digital text books for kids.  Think about it, when you were in scho... [read more]

Megaupload shut down, file sharing being addressed

Megaupload is the latest Napster like site to catch the attention of the courts.  MegaUpload founders appeared in a New Zealand court recently to answer... [read more]

Creative Excellence Fridays - agency spotlight

Today on Creative Excellence Fridays - an outstanding series by Goody, Silverstein and Partners. Agency Spotlight - The agency was founded in 1983 as Goodby,... [read more]

5 top video sharing sites

We all know about YouTube. It's ubiquitous. But there are some other video sharing sites out there that are definitely worth knowing about. Let's run... [read more]

Creative Excellence Fridays-Google-perfectly simple

I was surfing a series of commercials in search of inspiration for today's Creative Excellence Friday blog, and I found it. What has become synonymous wi... [read more]

Top 10 news organizations for Google +

According to Mashable, A list published Tuesday reveals which news organizations on ... [read more]

CRTC looks to control LOUD commercials

We've all been there.  We're watching a television show at a certain volume, and then a commercial comes on that is MUCH louder than the tone se... [read more]

Creative Excellence Fridays salutes Ed Wood

Thanks to long time Toronto creative director,Chris Seguin for this idea starter. If you follow classic cinema you're probably aware of Ed Wood. Johnny D... [read more]

Table wars - android or apple

I'm a little discouraged that Rim's Playbook is not mentioned.  I quite like mine.  A smaller table enables me to easily take it almost any... [read more]

Top 5 tips for better ranking video

Today we start a short series of blogs to help you get better ranking with your videos. Getting into a vertical of a general google search is not complicted.... [read more]