Our 12 days of Toronto Holiday Moments – Day 1 – Scriveners Square
We travelled around Toronto over the last month filming holiday moments as the season got under way. Look for the country’s tallest Christmas tree, Christmas markets, haunted holiday houses high atop the city, Santa’s crashing into shopping lanes and much more. For these videos, we left our 4K cinema camera…
Explainer videos plus live action video -the best of both worlds
Explainer videos are a highly effective way to communicate the top level sell points of a product or service. They’re most effective in explaining complex processes and software. But one of the criticisms of an animated explainer video has been the lack of heart and individuality. An animation is entertaining…
wordpress cms works for all size companies
A CMS (content management system) website has become an essential tool in a company’s ongoing marketing initiatives. Google feeds off and promotes companies and URL’s that upload a nonstop supply of quality content. Because of the enormous popularity of WordPress CMS sites by both small business and large corporations alike, and…
building a trust strategy with video marketing
When you talk about video marketing, it’s a lot more than just creating some videos and putting them out there. First of all, if “putting them out there” means posting a video or two on YouTube, you’ve put a lot of effort towards something that will give back minimal results. Yes,…
Choose the right type of video for your business category & objectives
A Video Program Choosing the type of video to produce is the single most important decision in building out your digital marketing program. Most companies require pinpoint accuracy in all spend decisions. We review your major competitors, and then help you prioritize the types of videos and build a strategy…
Facebook and Television create a unified video strategy
We talk a lot about the death of television with digital mediums like Facebook driving a stake into its heart. But the reality is, TV is still alive and well. Having said that, any sophisticated media buyer will tell you, successful video buying strategy means planning for multiple impressions using…
Commercials you won’t click out of – Creative Excellence Fridays
In the old days you didn’t click out of a commercial. You simply got up, walked into the kitchen and made a sandwich. When you came back the ads were done and Lee Majors was ready to save the world for a paltry 6 million dollars. Fast forward to 2015….
Are you ready for the Google Mobile era?
Is your website mobile? If you’re not sure what that even means, here are a few other cranium cranking phrases. Responsive and adaptive. However you want to look at it, starting April 21, Google will officially begin their love affair with mobile friendly websites. The announcement on their website is as follows:…