Can machismo sell anything – even incontinence? Creative Excellence Fridays
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Never underestimate the size of a man’s machismo. Yes, in spite of a man’s shortcomings in “other” areas, his machismo stays in tact. And like the fictional leprechaun or unicorn, a man’s machismo is generally much larger than the sum of its’ parts. So when Abbott Mead Vickers BBDO were…